In marketing I'm constantly trying analyze groups. I figure out what "they" are looking for, where "they" are looking, and how I can show them that we are their best solution. For example I know a few things about you already... I know you're looking for help marketing or planning an event and you’re hoping that I get would just get to the point.                          

So here's my point: stop assuming that they know what you know....

Choosing an approach to use for your event needs to be determined by two factors: Organizational Values & Spiritual Goals for the event.

I have seen groups plan events that go way over-the-top, providing an experience completely different from any experience they are used to having at home. Generally speaking over-the-top also means the expenses out weigh the income generated by attendees requiring subsidies from other sources. I have seen...