Conversion is the name of the game. You have to have a conversion method from person who might show up to committed attendee. Best news is you don't need a fancy piece of software that costs a million dollars to pull it off. Software's usefulness is limited by how it was designed. Having been down the road of trying to make a round peg fill a square hole in software wold, let me tell you it is an expensive and frustrating road to go down. DON'T DO IT...
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