A good plan includes an event designed for a group of people, that has multiple levels of promotion each with a response mechanism, and a way to glean some feedback All of those things vary, they don't plug in and working...     Continue Reading | Leave Comment

There are a few fundamental truths to recognise at the start...     Continue Reading | Leave Comment

I just got off the phone with a tele-marketer who wanted to send me a magazine FREE of charge for the first two issues. After the first two I could cancel if I didn't find the information valuable. It took three attempts to finally get the person to unsubscribe me from their list. I had to interrupt her to even get a word in edge wise... not cool...     Continue Reading | Leave Comment

In the December 2010 issue of Rejuvenate Magazine they featured a case study about Attracting Attendance. The planner, Mr. Dennis Williams, has 25 years experience planning events he says, "I can usually predict how many rooms we will use at the hotel, This is no longer true, and we were down to the line with possible attrition this year....     Continue Reading | Leave Comment