In the early stages of planning an event you usually define your main goal for that event. You also decide who your target audience is – youth, women, couples, families, prospective church member, etc. Once you have determined the goal and the audience, then you start planning speakers, music, food, lodging, etc. From this point forward, as you are planning the event, you need to continuously consider wishes of the prospective attendees. If you want them to attend, you need to be able to answer "Why should I sign up, what's in it for me?...
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